Social & Marketplace Templates

Overview

MicroPIM includes ready-made export templates that format your product catalog exactly the way each social and marketplace channel requires. Start from a preset, apply your filters, and generate a file you can upload to the platform — no manual column mapping needed.

Each preset is built on the standard Export Templates engine, so you keep all the same field selection, filtering, and product-selection options.

Available presets

Preset	Channel	Output
Facebook Catalog Standard	Facebook & Instagram Shopping	Catalog file
Google Merchant Center Standard	Google Shopping	Merchant Center feed
TikTok Catalog Standard	TikTok Shopping	Catalog file
Shopify CSV Standard	Shopify	Product CSV
WooCommerce CSV Standard	WooCommerce	Product CSV

Note

There is no separate Instagram preset — Instagram uses the Facebook Catalog format, since both draw from the same Meta catalog.

Social & marketplace channels

Facebook & Instagram Catalog

The Facebook Catalog preset produces a catalog file for Meta Commerce, used by both Facebook and Instagram Shopping. It maps your products to Meta’s catalog fields and flags the fields Meta treats as conditionally required, such as brand, GTIN, and MPN.

Google Merchant Center

The Google Merchant Center preset generates a Google Shopping feed for use in Merchant Center. It applies Google’s product-feed structure and highlights the identifiers Google expects (brand, GTIN, MPN) so your products qualify for Shopping listings.

TikTok Catalog

The TikTok Catalog preset formats your catalog for TikTok Shopping, mapping products to TikTok’s catalog structure.

Marketplace / e-commerce presets

Alongside the social channels, MicroPIM ships Shopify CSV and WooCommerce CSV presets that match each platform’s product-import layout — useful for seeding or updating a storefront from MicroPIM.

How to export to Facebook, Google Merchant, or TikTok

Apply the matching platform preset to an export template, add your filters, then generate and download the file — no manual field mapping required.

1. Open Export → Templates.
2. Create or open a template and apply the platform preset you want.
3. Add your filters (brand, category, price, images, and so on).
4. Generate the export and download the file.
5. Upload the file to the platform, or publish it as an auto-refreshing Feed the channel can pull directly.

Tip

Social and marketplace channels expect fresh data. Instead of re-exporting manually, wrap the template in a Feed to get a public, auto-refreshing URL the platform can fetch on a schedule.

Product identifiers to prepare

Social and shopping channels validate product identifiers. For the best results, make sure your products have:

• Brand
• GTIN (barcode / UPC / EAN)
• MPN (manufacturer part number)
• At least one image
• A clear title and description

Related

• Export Templates — full field selection and filtering
• Feeds — auto-refreshing public feeds for channels and partners
• Export History — past exports and downloads
• Publishing Channels — distribute products to connected destinations