Example report: Fair (51)

This is a sample report for a product with several gaps. For how the score is calculated, see SEO Reports.

Sample product

Generic USB-C Cable 1m · SKU ACC-USBC-1M

Overall score: 51 / 100   Fair

Summary: 3 Passed · 5 Warnings · 7 Failed · 15 checks total

Checks

Check	Status	Score	What the report found
Product title	Warning	70	Too short and no brand
Meta description	Failed	0	No meta description
URL slug	Warning	60	Uses underscores instead of hyphens
Image alt text	Failed	30	Most images have no alt text
Product description	Failed	40	Very short description
Short description	Failed	0	Missing
Product attributes	Failed	40	Only 2 attributes filled
Schema markup readiness	Warning	60	Missing description and image fields
Category assignment	Passed	100	Assigned to a category
Content uniqueness	Warning	70	Description is a bit generic
Meta keywords & title	Failed	0	No keywords or meta title
Media coverage	Passed	100	3 images
Tags & taxonomy	Failed	40	No brand, no tags
Pricing & availability	Passed	100	Price, currency and stock set
Image optimization	Warning	55	Two images are oversized

Overall: (70+0+60+30+40+0+40+60+100+70+0+100+40+100+55) ÷ 15 = 51.

Where to start

This product is missing core content: meta description, short description, and meta keywords are all empty. Filling those in, then enriching attributes, is the fastest route from Fair to Good.