Example report: Good (72)

This is a sample report for a product that is in good shape but has a handful of gaps. For how the score is calculated, see SEO Reports.

Sample product

Philips Hue White & Color Ambiance E27 Smart Bulb · SKU PHL-HUE-E27-RGB

Overall score: 72 / 100   Good

Summary: 7 Passed · 5 Warnings · 3 Failed · 15 checks total

Checks

Check	Status	Score	What the report found
Product title	Passed	90	Good length and brand present
Meta description	Failed	40	Too short — add a 150–160 char description
URL slug	Passed	100	Clean and keyword-rich
Image alt text	Warning	50	Only half the images have alt text
Product description	Warning	60	Present but thin — aim for 300+ chars
Short description	Warning	50	Present but could be more descriptive
Product attributes	Failed	40	Missing key attributes (wattage, base type)
Schema markup readiness	Warning	80	Almost complete — one field missing
Category assignment	Passed	100	Well categorized
Content uniqueness	Passed	100	Original content
Meta keywords & title	Failed	40	No meta keywords set
Media coverage	Passed	100	4 images
Tags & taxonomy	Warning	50	Brand set, but no tags
Pricing & availability	Passed	100	Price, currency and stock set
Image optimization	Passed	85	Images within size limits

Overall: (90+40+100+50+60+50+40+80+100+100+40+100+50+100+85) ÷ 15 = 72.

Takeaway

Start with the three Failed checks — meta description, attributes, and meta keywords. Clearing those alone pushes this product well into the 80s.